Tuesday, October 27, 2009

The Big Warm-up

Today, Lands' End announced that it was teaming up with the National Coalition for the Homeless to collect coats for those in need across the country starting October 29 through November 30. It's a wonderful campaign that you can learn more about at www.bigwarmup.com

Lands' End selected Bolyston Plaza in Boston to develop an installation showing 768 stick figures. Each figure represents ten people (equating to 7681 homeless people in Boston). The goal of the campaign is to collect gently used coats to give to homeless people this winter. Check out the video. It's pretty cool!

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